Amateur note #8

Ardenbook

«It’s not how you good you are, it’s how good you want to be»...and how good you want to do.

Paul Arden, besides of being one of Saatchi & Saatchi’s most famous executive directors, is also the author of a very inspirational book, the one you see on the picture above ( It’s not how good you are, it’s how good you want to be) It’s worth reading and you can get it easily from Amazon).

I read it while I went through a very though time, personally and professionally. Apart from personal issues, I had to make professional decisions. I just made myself loud in the greek advertising landscape. Meaning noticeable by loud.

Fact 1: I have a certain attitude. Not lovable by everybody.

Fact 2: I love what I am doing and I want to keep loving it, no matter what.

Trust me, this is an explosive combination. Mix a little bit of Greek temperament and Viennese work methodology. Got it?

The book describes a different approach of how you deal with certain situations. In the end it is about we feel and how we make things happen. It is just about being real. This depends on each of us to do that as he or she feels like. The interpretation is not the point, action is. I guess and I do not consider myself as wise, but I believe in actions, that’s for sure. Searching for the truth in me is one part of the journey. It is not about entrepreneurship, it is about doing what you love. In the end it is about we want to do anyway. It is about our decision, not about being better in the sense of being on top, but being ok.

So, if you ever doubt, trust yourself, believe in your dreams and visions, because «You vision of where or who you want to be is the greatest asset you have». And what has worked for me and works is «Give away everything you know and more will come back to you», meaning «do good and good will come to you or do good by doing well»

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