Advertising today, seems to be one of the most terrible businesses because it is oriented to sell as much as possible. To collect as much clients as possible.Lying. Presenting things far more different than they are in reality. Manufacturing any feeling. Some in this industry are different. For them, advertising is far more than just a business. Think how many creative people are working for this industry. It should be a status about, what life should be about. It could be more than just selling. It should be of value. It could be honest.
” The frightening and most difficult thing about being what somebody calls a creative person, is that you have absolutely no idea from where any of your thoughts come from really, and you have no idea from where they are coming tomorrow.”
This what Art & Copy The Film is all about. It’s not about advertising, it’s about “the art of making people feeling what they want to feel”.
Some advertisements still have strong messages they are sending to us. Advertising is commercial art, based on inspiration and creativity as every art form does.It might not be as good as it should be nowadays but it is not the only business that has not its ideal status quo in 21st century. Every business could be more that it is now. We ourselves could be more than we are now. Some creative minds have served creativity in through the adverting business. Art & Copy is a tribute to those and to those who still protect creativity as a value.
“There are a lot of people in this business but there are damn few really good ones”